{"id":684,"date":"2019-07-23T13:46:21","date_gmt":"2019-07-23T11:46:21","guid":{"rendered":"http:\/\/2019.macrom.de\/methoden\/"},"modified":"2019-08-29T17:40:51","modified_gmt":"2019-08-29T15:40:51","slug":"methoden","status":"publish","type":"page","link":"https:\/\/www.macrom.de\/en\/methoden\/","title":{"rendered":"Instruments"},"content":{"rendered":"

[vc_row css=”.vc_custom_1563901350887{padding-top: 80px !important;}”][vc_column][vc_column_text]<\/p>\n

INDIVIDUAL INSTRUMENTS ACCORDING TO YOUR NEEDS<\/h2>\n

[\/vc_column_text][vc_row_inner gap=”35″ css=”.vc_custom_1563909619237{margin-top: 0px !important;margin-bottom: 0px !important;padding-top: 0px !important;padding-bottom: 0px !important;}”][vc_column_inner width=”1\/2″][vc_column_text]The success of a marketing research project is mostly accounted for by the choice of adequate methods suitable to the specific task at hand. Following a thorough examination of the respective aims of the study, we suggest a customized research design.[\/vc_column_text][\/vc_column_inner][vc_column_inner width=”1\/2″][vc_column_text]In order to guarantee the quality of the data collection and the results to be in step with actual practice, all steps are executed by our own qualified personnel. The three cornerstones our research is generally based on can be implemented individually or in combination depending on the issue at hand:[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row full_width=”stretch_row” gap=”35″ content_placement=”middle” css=”.vc_custom_1563909549641{background-color: #929292 !important;}” el_class=”whitecolor”][vc_column width=”1\/2″][vc_column_text]<\/p>\n

Desk Research<\/h3>\n

We investigate data which is already present in our database or in external databases as well as data from other sources of information about particular fields of interest. Our staff has many years of experience researching and analyzing national and international sources. Special focus is put on the critical examination of quality and plausibility of the data obtained from external sources.[\/vc_column_text][\/vc_column][vc_column width=”1\/2″][vc_single_image image=”271″ img_size=”large” alignment=”center” style=”vc_box_shadow”][\/vc_column][\/vc_row][vc_row gap=”35″][vc_column width=”1\/2″][vc_single_image image=”486″ img_size=”large” alignment=”center” style=”vc_box_shadow”][\/vc_column][vc_column width=”1\/2″][vc_column_text]<\/p>\n

Quantitive Methods
\n<\/strong><\/h3>\n

Our custom-made questionnaires are verified methodically and guarantee the high quality of the quantitative surveys\u2019 results. The implementation of the questionnaire by our specially trained personnel ensures the highest level of research quality.<\/p>\n

In the process, we suggest your optimum solution regarding quality and price\/performance ratio. We provide our clients with the full range of modes of data collection:<\/p>\n

    \n
  • Written surveys<\/li>\n
  • Personal surveys<\/li>\n
  • Telephone and CATI (Computer-assisted telephone interviewing)<\/li>\n
  • Online Surveys and Mobile Data Collection Surveys (Tablet or Smartphone)<\/li>\n<\/ul>\n

    On the base of our profound knowledge of the business and the methods we identify the sample size required by the market research in order to provide valid results[\/vc_column_text][\/vc_column][\/vc_row][vc_row full_width=”stretch_row” gap=”35″ css=”.vc_custom_1563909559769{background-color: #929292 !important;}” el_class=”whitecolor”][vc_column width=”1\/2″][vc_column_text]<\/p>\n

    Qualitative Methods<\/h3>\n

    Qualitative methods are obligatory when the issue at hand has very specific content which cannot be assessed via standardized questionnaires because crucial information might not be accessed or can even be falsified.<\/p>\n

    A second field of use for qualitative methods are expert interviews where data aiding the validation of information can be collected. Only our most experienced employees reliably handling these complex methods are employed in this delicate research environment.<\/p>\n

    Our services in the field of qualitative methods include:<\/p>\n

      \n
    • Depth Interviews<\/li>\n
    • Focus Groups<\/li>\n
    • Mystery shopping<\/li>\n
    • Key informant and expert interviews<\/li>\n<\/ul>\n

      [\/vc_column_text][\/vc_column][vc_column width=”1\/2″][vc_single_image image=”488″ img_size=”large” alignment=”center” style=”vc_box_shadow”][\/vc_column][\/vc_row][vc_row css=”.vc_custom_1563902512934{margin-bottom: 0px !important;padding-bottom: 0px !important;}”][vc_column width=”1\/4″][\/vc_column][vc_column width=”1\/2″][vc_column_text]<\/p>\n

      PROJECTS<\/h3>\n

      We develop suitable research designs for unique projects by selecting matching modules from our range of services<\/p>\n

      [\/vc_column_text][\/vc_column][vc_column width=”1\/4″][\/vc_column][\/vc_row][vc_row gap=”35″ equal_height=”yes”][vc_column width=”1\/2″ css=”.vc_custom_1563902356369{margin-top: 0px !important;margin-bottom: 0px !important;padding-top: 0px !important;padding-bottom: 0px !important;background-color: #ffffff !important;}”][vc_column_text css=”.vc_custom_1566547747936{margin-top: 0px !important;margin-bottom: 0px !important;padding-top: 35px !important;padding-bottom: 35px !important;background-color: #c70102 !important;}” el_class=”whitecolor”]<\/p>\n

      RESEARCH<\/h3>\n

      (primary and secondary)<\/p>\n

      [\/vc_column_text][vc_row_inner css=”.vc_custom_1563901969610{margin-top: 0px !important;margin-bottom: 0px !important;padding-top: 0px !important;padding-bottom: 0px !important;}”][vc_column_inner width=”1\/2″ css=”.vc_custom_1563902060056{margin-right: 0px !important;margin-left: 0px !important;padding-right: 0px !important;padding-left: 0px !important;}”][vc_column_text css=”.vc_custom_1566547761456{margin-top: 0px !important;margin-right: 0px !important;margin-bottom: 0px !important;margin-left: 0px !important;padding-top: 35px !important;padding-right: 0px !important;padding-bottom: 35px !important;padding-left: 0px !important;background-color: #e0e0e0 !important;}” el_class=”whitecolor”]<\/p>\n

      one time projects<\/p>\n

      [\/vc_column_text][\/vc_column_inner][vc_column_inner width=”1\/2″ css=”.vc_custom_1563902053589{margin-right: 0px !important;margin-left: 0px !important;padding-right: 0px !important;padding-left: 0px !important;}”][vc_column_text css=”.vc_custom_1566547780865{margin-top: 0px !important;margin-right: 0px !important;margin-bottom: 0px !important;margin-left: 0px !important;padding-top: 35px !important;padding-right: 0px !important;padding-bottom: 35px !important;padding-left: 0px !important;background-color: #e0e0e0 !important;}” el_class=”whitecolor”]<\/p>\n

      periodic projects (panel)<\/p>\n

      [\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_column_text css=”.vc_custom_1566547909507{margin-top: 0px !important;margin-bottom: 0px !important;padding-top: 35px !important;padding-right: 35px !important;padding-bottom: 35px !important;padding-left: 35px !important;background-color: #929292 !important;}” el_class=”whitecolor”]\u2713 Market analysis
      \n\u2713 Distribution analysis
      \n\u2713 Analysis of competition
      \n\u2713 Analysis of regional potentials and exploration
      \n\u2713 Image analysis
      \n\u2713 Trade and business surveys
      \n\u2713 Product line analysis
      \n\u2713 Price analysis
      \n\u2713 Location analysis
      \n\u2713 Mystery shopping[\/vc_column_text][\/vc_column][vc_column width=”1\/2″][vc_column_text css=”.vc_custom_1563903007690{margin-top: 0px !important;margin-bottom: 0px !important;padding-top: 35px !important;padding-bottom: 35px !important;background-color: #c70102 !important;}” el_class=”whitecolor”]<\/p>\n

      CONSULTING<\/h3>\n

      (prim\u00e4r m\u00f6glich)<\/p>\n

      [\/vc_column_text][vc_row_inner css=”.vc_custom_1563901969610{margin-top: 0px !important;margin-bottom: 0px !important;padding-top: 0px !important;padding-bottom: 0px !important;}”][vc_column_inner width=”1\/2″ css=”.vc_custom_1563902060056{margin-right: 0px !important;margin-left: 0px !important;padding-right: 0px !important;padding-left: 0px !important;}”][vc_column_text css=”.vc_custom_1563902866237{margin-top: 0px !important;margin-right: 0px !important;margin-bottom: 0px !important;margin-left: 0px !important;padding-top: 35px !important;padding-right: 0px !important;padding-bottom: 35px !important;padding-left: 0px !important;background-color: #e0e0e0 !important;}” el_class=”whitecolor”]<\/p>\n

      inkl. Prim\u00e4rforschung<\/p>\n

      [\/vc_column_text][\/vc_column_inner][vc_column_inner width=”1\/2″ css=”.vc_custom_1563902053589{margin-right: 0px !important;margin-left: 0px !important;padding-right: 0px !important;padding-left: 0px !important;}”][vc_column_text css=”.vc_custom_1563902875995{margin-top: 0px !important;margin-right: 0px !important;margin-bottom: 0px !important;margin-left: 0px !important;padding-top: 35px !important;padding-right: 0px !important;padding-bottom: 35px !important;padding-left: 0px !important;background-color: #e0e0e0 !important;}” el_class=”whitecolor”]<\/p>\n

      ohne Prim\u00e4rforschung<\/p>\n

      [\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_column_text css=”.vc_custom_1566548066829{margin-top: 0px !important;margin-bottom: 0px !important;padding-top: 35px !important;padding-right: 35px !important;padding-bottom: 35px !important;padding-left: 35px !important;background-color: #929292 !important;}” el_class=”whitecolor”]\u2713 Strategic recemendations
      \n\u2713 Identification of strengths and weaknesses
      \n\u2713 Change management
      \n\u2713 Consulting on positioning and\/or prepositioning
      \n\u2713 Consulting on market regions
      \n\u2713 Strategy Consulting
      \n\u2713 Sales consulting[\/vc_column_text][\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"

      [vc_row css=”.vc_custom_1563901350887{padding-top: 80px !important;}”][vc_column][vc_column_text] INDIVIDUAL INSTRUMENTS ACCORDING TO YOUR NEEDS [\/vc_column_text][vc_row_inner gap=”35″ css=”.vc_custom_1563909619237{margin-top: 0px !important;margin-bottom: 0px !important;padding-top: 0px !important;padding-bottom: 0px !important;}”][vc_column_inner width=”1\/2″][vc_column_text]The success of a marketing research project is mostly accounted for by the choice of adequate methods suitable to [\u2026]<\/span><\/p>\n","protected":false},"author":2,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-684","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/www.macrom.de\/en\/wp-json\/wp\/v2\/pages\/684","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.macrom.de\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.macrom.de\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.macrom.de\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.macrom.de\/en\/wp-json\/wp\/v2\/comments?post=684"}],"version-history":[{"count":5,"href":"https:\/\/www.macrom.de\/en\/wp-json\/wp\/v2\/pages\/684\/revisions"}],"predecessor-version":[{"id":753,"href":"https:\/\/www.macrom.de\/en\/wp-json\/wp\/v2\/pages\/684\/revisions\/753"}],"wp:attachment":[{"href":"https:\/\/www.macrom.de\/en\/wp-json\/wp\/v2\/media?parent=684"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}